"We tried AI, and nothing changed."
You gave the team Claude or ChatGPT seats. Instead of moving the needle, they use it to draft emails and clean up spreadsheets. If anything, AI has cost you more time, money, and resources.
The 60 Day AI Install
What's The #1 Metric You Need To Move In Your Business? We'll install the AI systems that get it done in 60 days guaranteed.
You've seen Austin in →
Sound Familiar?
I've spoken to 250+ business owners, founders, creators, and builders in the last three months. They all mentioned the same 3 things:
"We're still paying people to do things manually."
Your team does the same repetitive work every week. You pay a contractor for data entry and $300 a month for a tool that does one useful thing. You keep hearing AI could "handle this," but nobody's shown you how and what you've tried hasn't worked.
"I don't have time, and I'm not technical."
Everyone in your industry is talking about AI. You know you should be doing more with it, but you don't have the time to learn a new skill set. And if it doesn't come from you? It usually doesn't happen.
If those sounded familiar? Here's what's happening (and how you can fix it in the next 60 days).
Here's Why Nothing Changed.
Every AI shop sells the same thing: workflows, "agents," automations, etc.
They tell you all the amazing things it's going to do, then they install it and...nothing changes.
Why?
Because these agencies start with the tools and they sell you on hype. I know, because I've hired those people and been stuck with a bunch of workflows and agents that did nothing but add more confusion into my business.
That's why I do it backwards.
First, we pick out the one metric you need to move. Show up rate, an expense line, hours spent on a reporting task, etc.
We benchmark where you're at today and outline how it's tracked.
Then I create a blueprint for the AI workflows and automations that will move the needle on that metric, and drive it above your goal.
You approve it, and I get building.
It's like hiring an architect who draws up the plans before anyone picks up a hammer.
That's the Small Machine Co. difference, and the reason I can put three guarantees on it.
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“I've worked with a lot of people who say they're using AI. Austin is one of the few actually building with it every day. When he teaches AI, it's not repurposed YouTube content — it's hard-won, in-the-trenches knowledge.”
Tom SylvesterCEO, Lifestyle Builders
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“Austin is one of my go-to sounding boards for AI. He's always thinking in creative, innovative ways that help people use AI to grow their careers.”
Dave FanoCEO, Teal HQ
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“Austin walked me through the AI workflows he's building for his own company and I was blown away. It gave me confidence I can learn these skills too, because like me, Austin has no coding background.”
Matthew MohebanCo-Founder, 220 Leadership
What Number Do You Want To Move With AI?
I've advised dozens of businesses as a Director of Partnerships at Microsoft and in my time as a business coach. I've also bootstrapped my own business to multiple seven figures in total revenue. In my experience, every business has 5 levers for growth:
SMC-60 · Metric Selector
drag · tap · ↑ ↓
Focus 1 of 5
Sales
Diagnostic · CH 01Sales
How AI can impact your sales
You feel like you should be turning more leads into customers, and most of the funnel is manual.
Your marketing feels siloed, based more on vibes than data, and creating content takes tons of time.
Clients churn more than you want, satisfaction could be better, and delivery takes a ton of manual time.
You want better margins. Payroll and tools are bloated, but you don't know where to start.
You're spending too much time working “in” the business instead of “on” it.
What of these sound familiar?Check all that apply
Signal
SMC-60 · Case Study 01
Here's how I fixed this in my own business
56% lift in show-up rate in 60 days.
Show-up rate
Day 0
40%
Day 60
62.4%
Output · CH 01Sales CRM: the pipeline board (sample data)
What I installedCustom Sales CRM built with n8n, Claude Code, and Supabase
- 01A Business BrainAll of our prospect data (booking forms, emails, texts, etc) in a single database that AI can read.
- 02Qualification AutomationsAI identifies prospects who need warming up or disqualification and drafts the emails. Our team just has to press send.
- 03AI Lead ScoringFor each prospect based on 20+ criteria mapped to the prospects we see buying vs. those who don't over the last 12 months.
- 04On-Call StrategyAI maps personalized scripts for each prospect, then generates personalized objection counters based on their answers.
- 05Post-Call Follow UpsAI reads their call transcript, pairs it with their data profile, and generates hyper-personalized post-call follow up emails to close them.
Book a free 30-min Install Call with Austin to see how we can move your sales with AI.
30 minutes · Questions only · No pitchSMC-60 · Case Study 02
Here's how I fixed this in my own business
Creating visual LinkedIn content is 93% faster
Time on carousels
Day 0
2.5 hrs
Day 60
10 min
Those carousels drove 52% of my sales calls last year (583 calls).
Output · CH 02Claude Code building a carousel
What I installedBuilt with Claude Code
- 01Content LibraryA folder that houses all of the assets we use in our content (headshots, logos, etc).
- 02Carousel BuilderI drop in a hand-written LinkedIn post, Claude Code builds a carousel for it in just a few minutes.
- 03Infographic BuilderI drop in a post, Claude Code turns it into a publish-ready infographic.
- 04Learning LoopEach time I give feedback on the content visuals, the workflow remembers it for the next run.
Book a free 30-min Install Call with Austin to see how we can move your marketing with AI.
30 minutes · Questions only · No pitchSMC-60 · Case Study 03
Here's how I fixed this in my own business
One onboarding wizard boosted client retention past 90%.
Client retention
Day 0
70%
Day 60
90%+
Output · CH 03The client platform
What I installedBuilt with Claude Code, Supabase, n8n, and Vercel
- 01Onboarding WizardNew clients set themselves up step-by-step and the experience feels premium.
- 02Pre-PopulationOnboarding is pre-populated with data we already have in our business brain from the sales process.
- 03AI IntegrationInstead of filling out Word docs or Google Forms, clients fill out high-quality forms that Claude built, and AI analyzes them and provides instant feedback.
- 04Nudges & RemindersAI automatically nudges clients when they haven't completed a step, while excluding reminders for steps they've already taken.
Book a free 30-min Install Call with Austin to see how we can move your fulfillment with AI.
30 minutes · Questions only · No pitchSMC-60 · Case Study 04
Here's how I fixed this in my own business
I replaced my Executive Assistant with a Claude-powered AI Agent.
EA cost per month
Day 0
$2,500
Day 60
$0
Part of $10,800+ in reduced expenses.
Output · CH 04Ellie: the hourly scan and Telegram approvals
What I installedEllie, built with Claude, n8n, and Supabase
- 01Inbox TriageMy agent scans, analyzes, and triages my inbox every hour.
- 02AI Customer SupportSupport tickets are handled by my AI. It analyzes the ticket, uses our playbooks to build a plan, then executes and replies after I approve.
- 03Every Crack FilledAI alerts me any time there's an issue that needs my attention. No more leads, issues, or opportunities falling through the cracks.
- 04Does Work For MeMy AI assistant handles scheduling, refunds, customer questions, unsubscribes, and more. It doesn't just flag, it takes action.
Book a free 30-min Install Call with Austin to see how we can cut your costs with AI.
30 minutes · Questions only · No pitchSMC-60 · Case Study 05
Here's how I fixed this in my own business
I Automated My $16,000 Channel Report.
Weekly report
Day 0
30 min
Day 60
0 min
Output · CH 05Live build: the webinar reporting automation
What I installedBuilt with Claude and n8n
- 01Removed Manual WorkThis report used to take 30 minutes every single week. My assistant did it, but then we stopped that contract.
- 02Multi-Source Data PullNow AI pulls data from Google Sheets, Zoom, Calendly, and Gmail to build out the report every single week.
- 03Optimization OpportunitiesAI analyzes the data and identifies opportunities to optimize the channel based on what we see (it drove $16k/mo for my biz).
- 04Inbox-Ready SummaryEach week, I get a summary of the report, the recommendations, etc. delivered straight to my inbox.
Book a free 30-min Install Call with Austin to see how we can win back your time with AI.
30 minutes · Questions only · No pitchHow The 60 Day AI Install Works
Three phases. One metric. The 60 days start when you approve the Blueprint, and day 60 is the deadline for the result.
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The Roadmap · Free
2 Free Install Calls
Find your number above, then book a free 30-min Install Call with me. We talk through your business, the one metric you want to move, etc. I use that info to create a custom roadmap that includes your #1 metric, a proposed goal, and the AI systems we'd use to get there. Then we hop on a second call to walk through the entire thing and see if it's a fit. All of this is 100% free.
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The Blueprint · Week 1
The Blueprint
Within 3 business days, you send me access to the tools we're building in, 3 to 5 call recordings or examples of the process, and a quick Loom of someone on your team doing it today. That's our baseline. I map the process step by step and write your Blueprint: the metric, where it is today, the target, what gets built and in what order, and what it'll cost to run each month. Then we review it together. Love it, and I start building. Don't, and you stop and only pay for the Blueprint.
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The Install · Days 1 to 28
The Build
Day 1 is the day you approve the Blueprint. I get a named account in your tools and build the systems. Usually about three workflows. Built inside what you already run on. Your CRM, your inbox, your calendar, your help desk. n8n, Claude, and Supabase do the work underneath. Every Friday you get a written update and a short Loom from me.
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The Install · Day 28
Go Live & Training
A 60-90 minute live training that anyone on your team can join. Every workflow comes with plain-English docs and a checklist for each role: where it lives, what it does, what good output looks like, and how to fix it.
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The Install · Days 29 to 60
Measure
The metric runs. Friday updates keep coming, and email support replies inside one business day. We watch the metric together.
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The Install · Day 60
The Metric Is Hit.
We go through the results on a final call. If it's hit, your business starts seeing the benefits, and when you're ready, we plan your next metric. If it's not, the Metric-Mover Guarantee kicks in and I add 60 more days of support at no cost. We don't move on until your first metric is hit.
I Did This To My Own Numbers First.
I ran a bootstrapped coaching business that did multiple 7-figures in total revenue. I did not learn this from a course. Every system below is live in my company today. Here are five of them.
Show-up rate
Day 040%
Day 6062.4%
A 56% lift.
What I did: Mapped our sales process from webinar registration to the call, then built a dozen n8n workflows and a sales CRM around every step where people fell off.
Retention
Patchwork onboarding70%
Onboarding wizard90%+
Client retention soared back above 90%+ for our highest ticket offering and has held ever since.
What I did: Built a software-first onboarding wizard for our clients in Claude Code.
AI Executive Assistant
Day 0$2,500 / mo
Day 60$0
Same output, better consistency.
This was part of an AI-integrated overhaul that led to a total of $10,800+ in reduced expenses.
What I did: Built Ellie, an AI executive assistant that manages my email and our customer support end-to-end.
Fully Automated Reporting
Day 030 min / week
Day 60Fully Automated
Attribution, registrations, show ups, and bookings for a $16,000 / month lead gen channel.
What I did: My $2,500 / month assistant ran this report until that contract wound down. I mapped the process and turned it into a fully automated AI workflow using Claude and n8n.
LinkedIn Carousels · Per Week
Day 02.5 hrs
Day 6010 min
About 93% less time.
Carousels drove 52% of my sales calls last year (583 calls). AI makes them now, at the same quality.
What I did: Built a Claude Code system that turns a hand-written LinkedIn post into a branded carousel, using my content library and a learning loop that remembers my feedback.
What counts as one metric?
Your one metric could be any of these, or anything else you track.
- Show-up rate
- Booking rate
- Time to first reply
- Follow-up rate
- Lead qualification time
- Proposal turnaround
- Client onboarding time
- Tickets closed weekly
- Manual hours per task
- Hours on reporting
- An expense line
- Time to publish
- Posts shipped weekly
- Channels per post
- Invoice collection time
Don't Just Take My Word For It
Here's What People Say About My AI Strategies & Builds
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“Austin gives you the exact prompts, the exact steps, and real results, so you finish with a working AI workflow you can set up the same night.”
Jeff SuAI thought leader · 1.7M on YouTube
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“Austin's frameworks are building blocks. I initially layered them into a 6-workflow agentic system that I scaled up to 9 workflows, and people are paying me for them.”
ReneeAI Systems Designer
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“If you're already comfortable with AI, comfortable isn't the same as tailored to your role. Austin's program is "done with you," and it's built around using AI for what you do all day.”
JyotiChief Communications Officer
What You Get In The 60 Day AI Install
The install
The BlueprintIn week one, I get access to your tools, watch your call recordings, and map your process step by step. You get a written plan: your "one metric," its baseline, the target, what gets built and in what order, and what it'll cost to run each month. It's yours to keep either way.
The BuildI personally install the AI workflows (usually around 3 of them) in your business, using the tools you already leverage. I document each workflow so anyone on your team can easily reference what it does.
Train & MeasureYou get plain-English docs and a checklist for each role, then I host a 60-90 minute training that anyone on your team can join. After that, we enter into our measurement period.
Weekly UpdatesEvery Friday you get a written update and a short Loom from me: what got built, what's next, what I need from you, and where your metric is.
Hitting The MetricWe measure through day 60 and aim to hit your metric, then go through the results together on a final call. Once it's hit, you decide when we move on to your next one.
Four bonuses
Bonus 1 Rapid Email Support Email me anytime during the engagement. Replies within one business day.
If your team has any questions or needs any help, you can email me directly for the duration of our engagement. I'll get back to you within one business day.
Bonus 2 30 Days Of Support After Hitting Your Metric If anything breaks in the 30 days after we hit your metric, I fix it free.
After we hit your metric? I make myself available for 30 days so you know things will keep working. If anything breaks, I fix it at no extra cost. I also offer the option for a monthly maintenance retainer.
Bonus 3 You Own Everything Every workflow, prompt, and doc lives in your accounts. No lock-in.
Every workflow, prompt, and doc are built inside of your accounts and systems. You're not "locked" into me or my services in any way.
Bonus 4 Full Documentation Docs for everything I build, for your team and any future consultants.
I provide comprehensive documentation for everything I build. That allows your team to easily reference things if they want to make updates, and it allows you to provide quick reference to any additional consultants you work with down the road.
Who This Is For
Read both lists. This only works if it fits.
This is for you if:
- You have processes / systems that you know could run better with AI
- You've tried AI, maybe even paid someone for it, but you've got nothing to show for it in your business.
- You want to do more with less, but don't have the time or technical background to learn a brand new AI skillset.
- Your business runs on tools with an API or 3rd party integrations OR you have your data stored somewhere that's easily accessible (e.g. an internal database).
- You want a partner who understands how to move the needle in your business instead of an agency that installs things and leaves.
This is not for you if:
- You think AI is a magic bullet that will triple your revenue, rates, etc. overnight. It won't and that's not what we're promising here.
- Your #1 metric is about getting more attention: more website traffic, more followers, more speaking gigs. I make the processes you already run work better. AI can't create demand for you.
- You have no systems or tracking. You definitely don't need perfect documentation or a crystal clear system, but you do need a process I can map and metrics we can measure.
- You want to learn to build it yourself. That's a different offer. The AI Skills Sprint is one-on-one coaching with me. The Shop is the Small Machine Co. community. Both are built for that.
- You don't feel comfortable adding an outside consultant or account to your tools. If I can't access them I can't install anything.
The Investment
Starting at
$4,997
Covers one metric and about 3 simple AI workflows. If your metric needs more complex workflows or a bigger build, I'll quote it in the Blueprint, before anything gets built. Pay in full, or in 2 payments of $2,597. The second is due when you approve the Blueprint.
The Blueprint
$1,247Paid up front. Week one.
I get access to your tools, watch your call recordings, map the process, and write the full build plan. You keep it either way.
The Install
$3,750Paid up front, or when you approve the Blueprint on the payment plan.
The build, documentation, team training, measurement, support and optimization. The 60 days start when you approve the Blueprint.
Three Guarantees
01
The Blueprint Guarantee
Love the plan, or stop and only pay for the Blueprint.
At the end of week one, we review your Blueprint together. If you don't love it, tell me on the call or within 48 hours. You only pay the $1,247 for the Blueprint, you keep the document, and nothing gets built.
02
The Metric-Mover Guarantee
Hit by day 60, or I add 60 more days of support at no cost.
In the Blueprint, we agree on the one metric, how it's measured in your systems, and what "hitting it" means. If we don't hit it by day 60, I add 60 more days of support at no cost to you, through day 120.
03
The Team-Ready Guarantee
Anyone on your team will be able to use what I build.
Every workflow comes with plain-English docs any employee can follow, a step-by-step checklist for each role, and a live training anyone on your team can join. If anyone on your team can't follow the docs or the checklist, I'll rewrite them and walk that person through it live, free, through day 120. Making it part of everyone's week is on you. Making sure everyone can is on me.
Your next metric. We don't move on until your first metric is hit. After that, you decide when we start the next one. It skips the Blueprint, so it's $3,750, with the same Metric-Mover and Team-Ready Guarantees.
Full Guarantee Terms & Conditions Here.
Small Machine Co.
You
Who's Building This
I'm Austin Belcak.
I bootstrapped Cultivated Culture to seven figures with no funding and no engineering team.
Before that I was at Microsoft. Joined as a Partner Manager, got promoted three times, and won Platinum Club. That's the top 1% of salespeople company-wide.
I grew a LinkedIn audience of 1.4 million people and a newsletter that does multiple six figures a year.
Here's the thing: I did all of that without AI first.
Then I spent the last two years rebuilding how my own business runs on it. Every system on this page is live in my company today.
That's the difference between me and most AI shops. They are technical people who have never carried a number. I've carried one for 10 years.
On the Install Call, I'll open the actual systems and show you.
Questions
The ones founders ask me first.
01What counts as "one metric"?
One metric in a process you already run, that we can read from your systems or prove with a recorded baseline. Sales: show-up rate, booking rate, time to first reply, follow-up rate. Operations: hours spent on a weekly report, tickets closed per week, time to onboard a client, an expense line. What doesn't count: metrics that need more demand, not a better process. More website traffic, more followers, more speaking gigs. AI can't create those for you.
02We don't track that well today. Is that a problem?
No. Setting the baseline is part of the Blueprint. If the metric lives in one of your systems, we read it there. If it doesn't, someone on your team records a quick Loom of the task as it's done today, and that recording is our baseline.
03What if I don't like the Blueprint?
Then you stop. Tell me on the review call or within 48 hours after it. You only pay for the Blueprint ($1,247), you keep the document, and the rest comes back to you. On the payment plan, you just never pay the second payment, and I refund what you paid above the Blueprint.
04What tools do you work with?
Yours. Anything with an API: your CRM, your inbox, your calendar, your help desk, your spreadsheets. Or your data lives somewhere I can reach, like an internal database. Underneath, I build with n8n, Claude, ChatGPT, and Supabase.
05Who does the work?
Me. Austin. There is no handoff to a junior or a contractor. The person you talk to on the Install Call is the person who builds it.
06Do we own what you build?
Yes. All of it. Every workflow, every prompt, every doc. It runs in your accounts, not mine.
07How do you handle access and our data?
Your data stays in your accounts. I don't keep copies of it in mine. I work as an outside consultant or a named account, with the least access needed to do the work, and credentials never move over email or text. When the install is done, you remove my access.
08What will it cost to run?
Usually a small monthly amount in tool and AI usage fees, which you pay directly. The Blueprint lists the expected monthly cost before I build anything.
09How long does the whole thing take?
One week for the Blueprint. Then the 60 days start: about 4 weeks to build and train, and about 4 weeks to measure. Day 60 is the deadline for the result, not just the build.
10What if I need more than 3 workflows?
No problem! Most metric-moving builds only require a few workflows, but we'll map all of this out in the Blueprint. If we need more workflows but they're small and simple, it's no problem. If the project is larger in scope and we need more complex workflows we can talk about building a custom 60 Day AI Install! A bigger build costs more, and I'll quote it in the Blueprint, before anything gets built.
11How much of my team's time does this take?
Five calls in total: two free Install Calls, the Blueprint review, the training, and the results call on day 60. Your team joins the 60-90 minute training, and someone spends a little time at the start sending access, a few call recordings, and a quick Loom of the process. Anything else is a one-off call, only when the build needs one.
12What if my team doesn't use it?
That's what the Team-Ready Guarantee is for. Every workflow comes with plain-English docs, a checklist for each role, and a training anyone can join. If anyone can't follow them, I rewrite them and walk that person through it live, free, through day 120. Making it part of everyone's week is on you. Making sure everyone can is on me.
13What happens after day 60?
If we hit your metric, I stay available for 30 days so you know things keep working. If anything breaks, I fix it at no extra cost. After that, there's an optional monthly maintenance retainer. If we don't hit it, the Metric-Mover Guarantee kicks in.
14Can we move a second metric after the first?
Yes. We don't move on until your first metric is hit. After that, you decide when we start the next one. Your next metric skips the Blueprint, so it's $3,750, with the same Metric-Mover and Team-Ready Guarantees.
15What is the Metric-Mover Guarantee?
In the Blueprint, we define the metric. We agree on what it is, how it's tracked in your systems, where it is today, and what a realistic target looks like for your volume. Your team's part goes on a short checklist too, like sending the follow-ups the system drafts. Both of us sign off on it. Neither of us gets to make up a number out of thin air. If it's not hit by day 60, I add 60 more days of support at no cost. Full Guarantee Terms & Conditions.
16What if the metric doesn't move?
I add 60 more days of support at no cost, through day 120. There's no refund on the Install, but you keep everything I built, and you'll have seen and approved the full plan before I built anything.
Let's Talk About Moving Your Number With AI
Book a 30 Minute Install Call. I'll ask about your business, how the work gets done today, and the metric you'd move first if you could. No pitch. If it's a fit, we'll set up a second call where I show you exactly what I'd build. If it's not, I'll tell you.
Book A Free 30-Min Install Call
30 minutes. Questions only. No pitch.